Ohio Valley Conference Style Guide

Below you will find the official Ohio Valley Conference Style Guide. It references preferred and unacceptable usages of OVC member institutions names and logos.

We appreciate your cooperation in correctly using OVC member institutions names and logos.

For more information or to request access to a hard copy of the OVC Graphics Library, please contact Kyle Schwartz, Associate Commissioner for Strategic Communications, at (615) 690-6685 or kschwartz@ovc.org.

• 2-Page Style Guide Download (PDF)

Official Institution Name "Nickname"	Preferred Athletics Reference	Unacceptable Usages	Colors: PMS (RGB) [HEX]
Eastern Illinois University "Panthers"	Eastern Illinois, EIU	Lady Panthers	Blue 661C (0, 53, 148) [#003594) Cool Gray 4C (187, 188, 188) [#BBBCBC]
Lindenwood University "Lions"	Lindenwood, LU	Lady Lions	Black 4515 Gold (182, 162, 105) [#B5A36A]
University of Arkansas at Little Rock "Trojans"	Little Rock, LR	UALR, Arkansas-Little Rock	Maroon (110, 38, 57) [#6e2639] Silver (167, 169, 172) [#A7A9AC]
Morehead State University "Eagles"	Morehead State, MSU	Morehead, MU Lady Eagles	286 Blue (0, 56, 168) [0038A8] 116 Gold (252, 209, 22) [#FCD116]
Southeast Missouri State University "Redhawks"	SEMO, Southeast Missouri	--	186 Red (206, 17, 38) [#CE1126] 05 Cool Grey (41, 39, 40) [#292728]
Southern Illinois University Edwardsville "Cougars"	SIUE (preferred) SIU Edwardsville	Southern Illinois-Edwardsville SIU-E	186 Red (229, 24, 45) [#E5182D] 462 Dark Brown (90, 70, 42) [eE5182D]
University of Southern Indiana "Screaming Eagles"	USI, Southern Indiana Eagles (on second reference)	SIU	Blue (0, 40, 86) [#002856) Red (207, 16, 45) [#CF102D] Gray (196, 197, 199) [#BABBBC]
Tennessee State University "Tigers", "Lady Tigers" (WBB only) "Tigerbelles" (WTrack only)	Tennessee State, TSU	---	Reflex Blue (23, 23, 150) [#001489]
Tennessee Technological University "Golden Eagles"	Tennessee Tech, TTU, Tech	Tenn. Tech, TT	266 Purple (109, 40, 170) [#660099] 109 Gold (249, 214, 22) {#FFDD00]
University of Tennessee at Martin "Skyhawks"	UT Martin, UTM	Tennessee-Martin UT-Martin, Martin	289 Blue (0, 38, 73) [#002649] 151 Orange (247, 127, 0) [#F77F00]
Western Illinois University "Fighting Leathernecks"	Western Illinois, WIU, Western Leathernecks	--	2607 Purple (102, 51, 153) [#663399] 116 Gold (255, 204, 0) [#FFCC00]
Ohio Valley Conference	Ohio Valley, OVC	Valley	194 Maroon (156, 36, 63) [#9C243F] 874 Gold (136, 119, 68) [#887726]

AFFILIATES

Official Institution Name "Nickname"	Preferred Athletics Reference	Unacceptable Usages	Colors: PMS (RGB) [HEX]
Bryant University "Bulldogs Sports: Women's Tennis, Men's Golf, Women's Golf	Bryant	--	872 Gold (180, 151, 89) [#B49759] Grey (128, 130, 133) [#808285] Black
Univ. of Tennessee at Chattanooga (Chattanooga) "Mocs" Sports: Beach Volleyball	Chattanooga, UTC	UT-Chattanooga, UT Chatt Tennessee-Chattanooga	295 Navy (17, 46, 81) [#004B83] 124 Old Gold (253, 183, 54) [#EFB310] 429 Silver (160, 174, 192) [#A2AAAD]
Houston Christian University (HCU) "Huskies" Sports: Men's Soccer	Houston Christian (first reference) HCU	No abbreviations (Hou. Chris., Hou. Christian)	287 Blue (0, 48, 135) [#1F3E7C] 1655 Orange (252, 76, 2) [#F05123]
Liberty University "Flames" Sports: Men's Soccer	Liberty	--	294 Blue (0, 45, 98) [#002D62] 1795 Red (196, 18, 48) [#C41230]
Murray State University "Racers" Sports: Rifle	Murray State, MSU	Murray, Lady Racers	123 Gold (255, 198, 30) [#FFC52F] 289 Blue (0, 38, 73) [#C41230]
University of the Incarnate Word (UIW) "Cardinals" Sports: Men's Soccer	UIW	Incarnate Word Incarnate Word University	1797 Red (203, 51, 59) [#D13339] Process Black
COMING FALL 2026 The University of Texas Rio Grande Valley (UTRGV) "Vaqueros" Sports: Men's Soccer (Fall 2026)	UTRGV UT Rio Grande Valley	Texas-Rio Grande Valley, Rio Grande Valley, U of Texas RGV, UT Rio Grande Rio Grande, Texas RGV TX-RGV, UT-RGV, RGV (no dashes in name)	1655 Orange (254, 95, 16) [#FF5E17] 10 Cool Gray (100, 100, 105) [#646469] White